From the big decisions to the work that makes them happen. This is the planned scope for this role.
01
Set the store’s commercial priorities
Gives the store a direction instead of a list of disconnected updates.
What it is designed to do +
Build a trading plan around sales, margin, customers and available stock.
02
Shape the product and offer strategy
Helps you choose what to sell and promote without sacrificing margin or availability.
What it is designed to do +
Decide which ranges, products, prices, bundles and promotions deserve focus.
03
Improve the shopping experience
Identifies why shoppers struggle to find, choose or buy, and prioritizes meaningful improvements.
What it is designed to do +
Connect product discovery, product pages, cart and checkout to customer needs.
04
Plan merchandising and promotions
Give customers a clearer reason to buy the right products.
What it is designed to do +
Organize product priorities, collections, seasonal plans and offers.
05
Improve the buying journey
Find friction that prevents interested shoppers from purchasing.
What it is designed to do +
Review product discovery, product pages, cart and checkout against customer needs.
06
Own product information quality
Reduce buyer confusion and unreliable catalogue information.
What it is designed to do +
Set product-data standards and maintain useful titles, descriptions, images and attributes.
07
Coordinate stock and commercial promises
Avoid selling demand the business cannot fulfil profitably.
What it is designed to do +
Align promotions with stock, fulfilment capacity and product profitability.
08
Run store changes and tests
Turn commercial plans into a working store experience.
What it is designed to do +
Prepare catalogue and merchandising changes and check the affected journey. Planned: make the approved changes in your store through a tested connection.
09
Report store performance
Show where the store loses opportunity and what to improve next.
What it is designed to do +
Connect sales, funnel, product, stock and customer data into commercial recommendations.
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Structure, not scattered tasks
A commercial process for a store that keeps improving.
Clear steps, repeatable routines and a way to check the work.
1
Set commercial direction
Customer needs, assortment, pricing and growth priorities.
2
Plan the trading calendar
Merchandising, offers, launches and inventory readiness.
3
Improve the store
Product information, discovery, buying journeys and changes.
4
Check & learn
Journey checks, controlled tests and product performance.
5
Report & prioritize
Revenue, margin, funnel friction and next store improvements.
Your planned framework
Planned for your package: a company-specific playbook, checklists, owners, approval limits and a review schedule, based on your confirmed company summary.
How it is designed to check its work +
Designed to check material work against your brief, source evidence and agreed standards. Missing information, corrections and learning are recorded.
Segment results by traffic source, device and relevant customer group.
Check stock and margin before promoting a product.
Separate a usability observation from a measured sales effect.
Check total customer price and promotion terms for consistency.
Explore the role’s methods and standards +
Assess the store: Map customers, products, traffic, devices and buying friction. Designed to produce: Commercial store assessment
Plan the assortment: Compare product demand, margin, availability and category fit. Designed to produce: Assortment and merchandising plan
Improve product discovery: Define navigation, collections, product information and recommendation priorities. Designed to produce: Merchandising and content brief
Plan offers: Evaluate pricing, bundles, discounts and promotion economics. Designed to produce: Promotion plan with margin checks
Improve the buying journey: Prioritize product, cart and checkout friction based on evidence. Designed to produce: Store improvement and experiment backlog
Coordinate and review: Connect launches, stock, acquisition and store results. Designed to produce: Trading calendar and commercial review
Planned practical work
Real work. Useful outputs.
Product content and import/update file
Product pages are incomplete
See the planned work +
Write product descriptions, specifications and search titles using verified product facts, as an import or update file. Planned: apply the updates you approve through a tested store connection.
Quality check: Check prices, specifications, variants and claims against current records.
Collections, tags and navigation changes
Customers cannot find the right products
See the planned work +
Create collection rules, tags and navigation proposals. Planned: update the merchandising you approve in your store once a connection to it has been tested.
Quality check: Test relevant products, devices, links and empty collections.
Promotion setup and customer-facing copy
Promotions are rushed and inconsistent
See the planned work +
Build offers, discount settings and launch schedules for your approval. Planned: set up the approved ones in your store through a tested connection.
Quality check: Check margin, stock, total price, eligibility and expiry before activation.
Catalogue corrections and exception list
Catalogue errors hurt the store
See the planned work +
Identify missing fields, duplicates, feed errors and inconsistent listings, and prepare checked corrections. Planned: apply the corrections you approve through a tested store connection.
Quality check: Use small checked batches; preserve IDs, images, existing variants and recovery options.
Store improvement pack
The buying journey is confusing
See the planned work +
Analyze supplied/store data and create page copy, merchandising changes and test requirements.
Quality check: Design handles visual quality; CTO delivers code-dependent changes; no conversion lift is assumed.
Trading report and change record
Trading reviews take too much time
See the planned work +
Produce product/category reports. Planned: implement the next merchandising changes you approve through a tested store connection.
Quality check: Account for source/device mix, returns, availability and costs.
Planned capability, tested before sale. Work uses your AI workspace and the information you supply. Live actions need a tested connection, your access and agreed approval rules. Otherwise, outputs stay as drafts.
Reporting that makes sense
Your data. A clear next decision.
Understand what changed, what it means and what needs your attention.
Example sources: your exports or a tested connection
▤ Store orders, products and refunds▤ Website journey and search behavior▤ Inventory availability and product costs▤ Promotion and email campaign records▤ Customer feedback and support reasons
How it uses your data +
Use your own file exports or a connection tested for your tool. No connection is included by default. Agree access, update frequency and action limits during setup.
Check dates, currency, definitions, duplicates and missing data before drawing conclusions. Conflicting sources stay visible.
Planned reporting can include exception alerts, weekly action reviews and monthly leadership summaries. Scheduled checks need a compatible running workspace, current data and agreed access. Your setup is confirmed before purchase.
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Your EC briefingFor the owner or leadership team
The answers that matter
Sales and margin by product or collection
Where shoppers drop out of the buying journey
Promotion results with stock and discount context
Prioritized store changes and their expected purpose
Planned recommendations explain1. What changed2. Why it matters3. What we know—and what is uncertain4. Recommended action, owner and decision needed
A planned report structure, shaped around your company’s goals.
Leave your email for an update when this role is ready.
Questions about your EC.
Clear answers about the role, its process and the work it can help deliver.
What does an AI E-commerce Director do for an ecommerce business?
Your AI E-commerce Director is designed to lead product range, pricing and the buying experience—and carry out the store work behind the plan.
What problems can my E-commerce Director help solve?
It is designed to address these problems: Gives the store a direction instead of a list of disconnected updates. Helps you choose what to sell and promote without sacrificing margin or availability. Identifies why shoppers struggle to find, choose or buy, and prioritizes meaningful improvements. Your company interview establishes the priorities and responsibilities you need covered.
What framework and processes does my E-commerce Director provide?
The planned role follows this process: Set commercial direction → Plan the trading calendar → Improve the store → Check & learn → Report & prioritize. Your planned package includes company-specific instructions, checklists, task templates and review rules.
What data does my E-commerce Director use for reporting?
Relevant sources include Store orders, products and refunds; Website journey and search behavior; Inventory availability and product costs. Use your own file exports or a connection tested for your tool. No connection is included by default. Planned reports highlight missing or conflicting data and the next decision.
How does my E-commerce Director check the quality of its work?
The planned checks compare work with your brief, role standards and acceptance criteria. Uncertainty and actions needing approval are flagged. You review important outputs in your workspace.
Will it update my store?
It is designed to prepare the content and, once a connection to your store tool has been tested, make the changes you approve. Code-dependent changes use the CTO role or your developer.
How is it different from the CMO?
E-commerce owns the store’s trading direction: product range, pricing, offers, merchandising and buying experience. It is also designed to perform store work in store tools tested for your setup. The CMO connects your brand, campaigns and customer growth.
What am I buying?
A customized AI role package for your workspace, based on your confirmed company summary. The planned package includes company knowledge, instructions and methods for planning and doing the work. It is not a staffed agency service.
Can it work in my tools?
File-based work uses the inputs you provide. Live actions need a connection tested for your tool, your access and agreed permissions. Ask us which setups are supported for this role before you buy.
Do I approve every small action?
You agree the actions, limits and approvals. Planned routine work runs within those rules in a tested setup. Decisions outside them come back to you.
What happens after payment?
After purchase, complete the company interview and confirm your summary. Your tailored package and setup guidance follow the agreed delivery terms. Delivery timing and renewal terms are confirmed before purchase. Optional setup is $299 once; updates are $199/year.