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The Rolez collection

The right expertise.
For what comes next.

Eight broad roles for e-commerce. Choose the area you need covered; each director brings together the related tasks and is tailored to your business.

Each role goes on sale only after its package has been tested.

8 roles · All roles

AI role portrait for Chief Marketing OfficerCMOPortrait unavailableAI-powered role
Leadership

Chief Marketing Officer

$499 one-time

Lead your brand, marketing and customer growth.

  • Set brand, marketing strategy and campaign priorities
  • Connect social media, SEO, email and retention plans
  • Coordinate the marketing team and review results
Explore CMO package
AI role portrait for Chief Financial OfficerCFOPortrait unavailableAI-powered role
Leadership

Chief Financial Officer

$499 one-time

Bring clarity to your money and financial decisions.

  • Plan budgets, cash flow and financial reporting
  • Oversee accounting, payment reconciliation and financial controls
  • Review margins, forecasts and investment decisions
Explore this role
AI role portrait for Chief Operating OfficerCOOPortrait unavailableAI-powered role
Leadership

Chief Operating Officer

$499 one-time

Keep the business running smoothly from order to delivery.

  • Plan purchasing, inventory and supplier operations
  • Improve fulfilment, shipping, returns and team handoffs
  • Set operating routines and review costs and delivery performance
Explore this role
AI role portrait for Chief Technology OfficerCTOPortrait unavailableAI-powered role
Leadership

Chief Technology Officer

$499 one-time

Lead your store technology, systems and development.

  • Plan the storefront, architecture and development priorities
  • Connect business tools, data and automation
  • Review technical quality, security and reliability
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AI role portrait for Performance Marketing DirectorPMPortrait unavailableAI-powered role
Growth & experience

Performance Marketing Director

$499 one-time

Turn paid traffic and store conversion into a clear growth plan.

  • Plan paid advertising, budgets and creative tests
  • Improve landing pages, conversion and acquisition journeys
  • Review campaign results, attribution and acquisition costs
Explore this role
AI role portrait for E-commerce DirectorECPortrait unavailableAI-powered role
Growth & experience

E-commerce Director

$499 one-time

Lead the store, products and commercial performance.

  • Plan product ranges, merchandising and marketplace sales
  • Improve pricing, promotions and the shopping experience
  • Review sales, product performance and commercial priorities
Explore this role
AI role portrait for Customer Service DirectorCSPortrait unavailableAI-powered role
Growth & experience

Customer Service Director

$499 one-time

Build a better experience before and after purchase.

  • Set support workflows, service standards and team guidance
  • Improve complaints, returns communication and customer retention
  • Review customer feedback, quality and support performance
Explore this role
AI role portrait for Design DirectorDSPortrait unavailableAI-powered role
Growth & experience

Design Director

$499 one-time

Bring the brand, store and creative work together.

  • Guide brand identity, website design and customer experience
  • Create design systems, creative briefs and campaign direction
  • Review usability, visual quality and design consistency
Explore this role
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