Director-level methods for strategy, practical work and review.
Your AI Performance Marketing Director is designed to set acquisition strategy—and build, buy and optimize media within your agreed limits.
Tailored to your company. Setup guidance included.
Each role goes on sale only after its package has been tested.
Ask us about your workspace →
PMPortrait unavailableSenior direction. A clear process. Hands-on work.
From the big decisions to the work that makes them happen. This is the planned scope for this role.
Avoids spreading spend across channels without a clear reason.
What it is designed to do ＋Set paid-channel priorities around your audience, offer and growth goals.
Separates attractive dashboard numbers from useful customer growth.
What it is designed to do ＋Define budget rules and acquisition targets using margins and business costs.
Makes optimization a repeatable method rather than daily guesswork.
What it is designed to do ＋Set creative, audience and landing-page tests with measurement and decision rules.
Prevent overspending and inconsistent investment.
What it is designed to do ＋Translate the approved growth budget into channel and campaign limits.
Turn the media plan into actual advertising work.
What it is designed to do ＋Prepare targeting, campaigns, ads and bidding settings. Planned: create and run them in your ad accounts through a tested connection, within your budget.
Avoid optimizing to broken tracking or counting the same sale twice.
What it is designed to do ＋Define conversion events, verify signals and compare platform reports with store records.
Find what deserves further investment instead of changing everything at once.
What it is designed to do ＋Plan controlled tests with clear questions and comparable results.
Reduce wasted spend while preserving learning and business constraints.
What it is designed to do ＋Review spend, bids, audiences, exclusions and performance; record approved changes.
Give leadership a useful spending decision rather than a dashboard screenshot.
What it is designed to do ＋Report spend, acquisition cost, conversion value, limitations and next budget decisions.
PMPortrait unavailableClear steps, repeatable routines and a way to check the work.
Growth goal, acquisition limits, margins and budget.
Conversion events, source definitions and signal checks.
Account structure, campaigns, creative and launch checklist.
Pacing, bidding, targeting and recorded changes.
Comparable experiments, results and budget recommendations.
Planned for your package: a company-specific playbook, checklists, owners, approval limits and a review schedule, based on your confirmed company summary.
Designed to check material work against your brief, source evidence and agreed standards. Missing information, corrections and learning are recorded.
Campaign setup takes too much time
Build campaign structures, ads, keywords/audiences and tracking parameters, ready for review. Planned: create them in your ad accounts through a tested connection with the access you grant.
Quality check: Check destination, targeting, exclusions, dates, conversion events and policy requirements.
We need useful ad variations
Write ad copy and test concepts. Planned: prepare or generate assets with creative tools tested for your setup; generation costs are separate.
Quality check: Verify claims, rights, placement sizes and approved generation spend.
We struggle to launch correctly
Planned: upload the ads and settings you approve, verify the campaign and activate it within the agreed budget, through a tested connection to your ad account.
Quality check: Confirm account, budget, approval, measurement and final platform state.
Budget is going to the wrong places
Review performance and recommend changes. Planned: adjust bids, allocations, exclusions or pauses within approved limits through a tested ad-account connection.
Quality check: Include margin/refunds and attribution limits; do not automatically adopt platform recommendations.
We never learn which changes work
Create campaign experiments and creative tests with a clear outcome and stopping rule, ready for review. Planned: set them up in your ad account through a tested connection.
Quality check: Check comparable populations, sample feasibility and outcome maturity before calling a win.
Dashboards hide the useful decisions
Combine the campaign and business data you supply and write reports. Planned: carry out the next actions you approve through a tested connection.
Quality check: Reconcile spend and orders; distinguish attributed revenue from profit and causal lift.
Planned capability, tested before sale. Work uses your AI workspace and the information you supply. Live actions need a tested connection, your access and agreed approval rules. Otherwise, outputs stay as drafts.
Understand what changed, what it means and what needs your attention.
Example sources: your exports or a tested connection
Use your own file exports or a connection tested for your tool. No connection is included by default. Agree access, update frequency and action limits during setup.
Check dates, currency, definitions, duplicates and missing data before drawing conclusions. Conflicting sources stay visible.
Planned reporting can include exception alerts, weekly action reviews and monthly leadership summaries. Scheduled checks need a compatible running workspace, current data and agreed access. Your setup is confirmed before purchase.
PMPortrait unavailableA planned report structure, shaped around your company’s goals.
Your interview begins after purchase.
See how it works →Share your goals, customers and team in a written interview. Voice answers are planned.
Confirm the details and responsibilities.
Follow the setup guide in your package, or add turnkey help.
Each role goes on sale only after its package has been tested.
Tell me when it’s available →Optional setup service: installation in one confirmed workspace and an agreed first task checked with you. You provide access.
Tell me when it’s available →Planned method and template updates, keeping your company customization. $199/year. Renewal terms are confirmed before purchase.
Tell me when it’s available →Leave your email for an update when this role is ready.
Clear answers about the role, its process and the work it can help deliver.
Your AI Performance Marketing Director is designed to set acquisition strategy—and build, buy and optimize media within your agreed limits.
It is designed to address these problems: Avoids spreading spend across channels without a clear reason. Separates attractive dashboard numbers from useful customer growth. Makes optimization a repeatable method rather than daily guesswork. Your company interview establishes the priorities and responsibilities you need covered.
The planned role follows this process: Agree economics → Verify measurement → Build & launch → Monitor & optimize → Test & report. Your planned package includes company-specific instructions, checklists, task templates and review rules.
Relevant sources include Advertising account spend and performance; Store orders, refunds and customer records; Website analytics and conversion events. Use your own file exports or a connection tested for your tool. No connection is included by default. Planned reports highlight missing or conflicting data and the next decision.
The planned checks compare work with your brief, role standards and acceptance criteria. Uncertainty and actions needing approval are flagged. You review important outputs in your workspace.
That is part of the planned execution scope, in ad accounts you connect through a tested connection with the access you grant. It acts only within your approved budgets and rules.
No. The role package costs $499 once. Advertising, workspace, platform and generation costs are separate; supported tools must be confirmed.
A customized AI role package for your workspace, based on your confirmed company summary. The planned package includes company knowledge, instructions and methods for planning and doing the work. It is not a staffed agency service.
File-based work uses the inputs you provide. Live actions need a connection tested for your tool, your access and agreed permissions. Ask us which setups are supported for this role before you buy.
You agree the actions, limits and approvals. Planned routine work runs within those rules in a tested setup. Decisions outside them come back to you.
After purchase, complete the company interview and confirm your summary. Your tailored package and setup guidance follow the agreed delivery terms. Delivery timing and renewal terms are confirmed before purchase. Optional setup is $299 once; updates are $199/year.